English music producer Simon Cowell once told "You have this amazing thing now called fan power. The whole world is linked through a laptop. It's absolutely brilliant."
He was talking about music artists here, but this can apply to any type of event host or marketer. Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on.
Music festivals have a lot to teach social media marketers about using Twitter and YouTube to promote and enhance attendee experience for their own events. To help extract some of these lessons, we looked at a few major music festivals in the U.S. and Europe.
How do they use Twitter to ensure their event runs smoothly? How do they use YouTube for advertising?And how can they leverage Twitter engagement to identify the emotions their fans expressed before, during, and after the event?
Let's tune in to some of this year's biggest festivals - from Coachella to Tomorrowland - to see how smartly they leveraged social media, using insights and metrics provided by advanced social media analytics tool Talkwalker.
Making a Splash on YouTube
What better way to tell prospective attendees what your event is going to be like than showing them videos from past iterations?
The folks who market Belgium's famous music festival, Tomorrowland, got 37.4 million views and over 250, 000 likes on their promotional video, as of this posting. That's 10X as many views as Sziget, Coachella, EDC, EXIT, Lollapalooza, and Bonnaroo combined.
Making Twitter a Reliable Place for Information
Looking for a way to amplify your message? Twitter is one of the best avenues for broadcasting constant and timely information about practicalities, codes of conduct, recycling, health and safety, on-site activities, and much more.
For inspiration, let's take a look at some of the best examples of how music festival marketers use Twitter during their events.
What happens if you ignore your attendees on Twitter?
"Is there an infirmary?"