This summer, the most popular band in South Korea hasn’t been a carefully marketed new K-pop phenomenon or a supergroup making a long-awaited return. It’s a soft rock indie quartet whose success comes as a surprise to the members themselves. Hyukoh shot to fame early this summer, climbing the charts and beating out top K-pop acts like nobody’s business. When walking through Seoul the first week of July, it was almost impossible for me to go a few blocks without overhearing one store or another playing Hyukoh’s music, especially their hit song “Comes And Goes.” Not bad for four reserved 23-year-olds.
Hyukoh are like a breath of fresh air in a country where K-pop stars are trained for years to shape media-friendly images to back up their pop sound. Hyukoh’s music blends familiar shoegaze and surf rock sounds; these are soft rock tunes turned up a notch, explicitly positioned as an alternative to the mainstream. Over a recent Skype call with me, Hyukoh kept things simple, often answering with single-word responses. They made it clear that all they want to say can be heard in their music. Vocalist Oh Hyuk, whom the band is named after, writes about what he feels in an earnest mix of Korean and English.
“We wrote about the changes that many people can relate to and think about, ” Oh explained in regards to the latest album. “We didn’t necessarily think about wanting to say anything particularly when making music. We didn’t start our album 22 that way. We just wanted to figure out the situations that we were in at that point in time.” Their first two EPs, one released last year and one released this year, were named after the age that the members were when they created them: 20 and 22.
“We put in our opinions and suggestions when composing, ” said guitarist Lim Hyunjae. “But [Oh] Hyuk writes all the lyrics and, for most of our songs, Hyuk composes them as well. We develop them together, though.” Lim, drummer Lee Inwoo, and bassist Im Dong Geon joined the band Oh was putting together in 2014 after he decided to forgo a solo career. They came together mostly by chance. Oh was already working with Lee, who introduced his friend Im to the singer; another acquaintance introduced the singer to Im.synonym till creative selfmade chris schneider getting into blogging creativity science reddit self made hero submissions blogging platform before blogging rubric selfmade matt turck ecreative webmail creation museum ark blogging on wix selfmade tattoo creation festival birthday hat selfmade creation pictures tips before blogging creative with cardboard selfmade fruit smoothie weirs blog design kageyama selfmade blogging meaning selfmade youtuber creativity after weed people who are made self-aware by acting in front of a mirror or tv camera have been found to selfmade marco blogging by email blog journalism definition selfmade 2 creation near me creativity before technology selfmade toungesplit pinup board selfmade creativity book selfmade meech self made vol 2 zip blogging to make money online blog page creativity to solve a problem example creative zen why here original mix danniel selfmade zippy blogging comes under which category creativity practices selfmade-fab ebay stores blog barking 123 recall blog design how to get a selfmade mishap mercanary creative against creativity and madness blogging vs instagram blog sites free blogging during a divorce selfmade society varsity jackety blog que es creativity shell creation as incarnation selfmade entreprenuers self made shirts how to be self made frederick douglass selfmade men speech creativity psychology what was creation like in the beginning genesis 1 creation institute blogging video camera meaning of selfmade blog jobs remote creative federalism author who made books about selfmade men creation over consumption who made the self driving car creativity at the core creative memories beneath the pines paper pack creativity is intelligence having fun danniel selfmade selfmade reviews photos minecraft creative between selfmade license plate blogging like apps pound cake made with self-rising flour creative by nature selfmade similar words blog images self made books blog questions to ask creativity rubric pdf selfmade billionaires woman creative tension between blog name examples blog icon desi-couple-selfmade--scandal-with-hindi-audio selfmade fnatic creativity among students creation by design creation for liberation podcast t-10 selfmade case creation poem why here original mix danniel selfmade zippy blogging classes creative pumpkin decorating ideas creative cities around the world self made real estate billionaires creative coding till nagel blog pro pakatan harapan pound cake recipe made with self rising flour creative as a strength how many millionaires are self made contact hr selfmade coachmen beyond blog